Hello!
I was raised by the internet and my first serious relationship was with my mom’s Toshiba tube TV. I have been passionate about digital narratives ever since.
Currently leading all narrative, challenges, and player communication copy for EA's Design Home, with 100m+ downloads and surpassing $500M in lifetime bookings. Developing new narrative features, pitching and conceptualizing monthly series, working with cultural consultants, and defining a new, inclusive game narrative + brand voice.
Previously at Glu Mobile, I was a narrative designer on Originals, where I lead a pod of writers, storyboard artists, illustrators, developers, and animators to produce a fully interactive, premium, and inclusive narrative game series. I supervised my series from conception to debugging to shipping.
Other past work includes commissioned narrative design and branching games for Tap by Wattpad, developing an online youth-focused comedy show for Fidelity Investments, and producing documentaries and hands-on media workshops for Ryerson University.
I completed my Bachelor in Fine Arts - Image Arts: Film at Ryerson University. My thesis film, Limbs, airs on CBC's Absolutely Canadian program and is currently in the festival circuit. My other films have travelled internationally.
I believe in the process of creating being just as joyous as the end result. Always down to chat about new projects or connect!
Shoot me an email: franci.dimitrovska@gmail.com